Return of the champions

LMS
chinadaily.com.cn| Updated: November 1, 2013

About HBSC:

HSBC provides a comprehensive range of financial services to around 58 million customers through four global businesses; Global Retail Banking and Wealth Management, Global Commercial Banking, Global Banking and Markets and Global Private Banking.

HSBC Golf Sponsorships

HSBC's global commitment to golf encompasses all levels of the game, from grassroots to elite. HSBC is a Patron of The Open Championship and this partnership with The Royal & Ancient creates a centre of gravity in a global golf portfolio that spans HSBC's key markets. In Asia, HSBC has spearheaded the arrival of world-class golf events, with its flagship WGC-HSBC Champions in Shanghai and HSBC Women's Champions in Singapore. The WGC-HSBC Champions is renowned as ‘Asia's Major' and was once described by 14-time Major winner and former World Number 1 Tiger Woods as "The crowning jewel of all of Asian golf."

HSBC has been co-title sponsor of the Abu Dhabi HSBC Golf Championship since 2010 and the event has quickly become one of the biggest events on the European PGA Tour calendar. As golf returns to the Olympic Games for Rio 2016, HSBC is sponsoring the Brasil Classic event on the Web.com Tour (April 2013).

However, underpinning those blue-riband events is a longer-term goal to create a legacy from HSBC's global tournaments through its sponsorship of youth development and grassroots programmes. As well as committing to the professional game, HSBC has a longer-term goal to create the legacy through sponsorship of youth development and grassroots programmes around the world. In China, HSBC supports the HSBC China Junior Golf Program – a sustainable long-term structure and framework upon which the future of Chinese golf is being built. This includes the HSBC-sponsored China National Junior Team, the HSBC China Junior Open and the HSBC National Junior Golf Championship: a year-long series of tournaments designed to give China's elite junior golfers the competitive platform they need to develop their game. In the UK HSBC is sponsor of HSBC Golf Roots – The Golf Foundation's national development programme which promotes the sport in schools, helps youngsters into clubs, and uses golf to promote important life skills such as honesty and respect.

The HSBC Group

HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 6,600 offices in over 80 countries and territories in Europe, the Asia-Pacific region, North and Latin America, and the Middle East and North Africa. With assets of US$2,681bn at 31 March 2013, the HSBC Group is one of the world's largest banking and financial services organisations.

World Golf Championships/International Federation of PGA Tours

The International Federation of PGA Tours was formed in 1996 by golf's five world governing bodies – the European Tour, Japan Golf Tour Organization, PGA TOUR, PGA Tour of Australasia and Sunshine Tour (South Africa) with the purpose of providing a forum for the world's professional golf organizations to discuss issues of mutual importance and, together, develop and promote the game of golf on a global basis. The Asian Tour joined the Federation in November 1999. As part of its mission, the Federation initiated the World Golf Championships in 1999. The Federation was expanded in June 2009 and now includes the Asian Tour, European Tour, Japan Golf Tour, PGA TOUR, PGA Tour of Australasia, Sunshine Tour, China Golf Association, Korea Professional Golf Tour Corp., Professional Golf Tour of India, LPGA Tour, Ladies European Tour, Australian Ladies Professional Golf Tour, Japan LPGA, Korean LPGA and the Ladies Asian Golf Tour.

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